Late fees are gone, but attorneys' fees will continue...

The State of New Jersey has sued Blockbuster for deceptive advertising in its “No More Late Fees” campaign.

(Via plenty of places, but The Experience Economist blog nails it:

[This] is a great example of what happens when your words and actions don't match. Once you make the statement, you need to back it up completely with your actions or the word will get out. There are just too many choices for the consumer to stay with a brand that breaks its promise)

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