Thursday, March 03, 2005

And now here we have tonight's "Top Ten List"

From, Gap Inc's Top 10 Rules to Create a Successful Customer Loyalty Program:

1) Master the basics first

2) Identify drivers

3) Ask yourself three questions:

  • How will this help the customer?
  • Can the offering be supported at the necessary operational scale?
  • Do the financials work?

4) Create unique programs

5) Lead technology effort

6) Align the organization

7) Leverage all channels

8) Know and maintain your ethics

9) Measure like crazy

10) Get outside yourself

We completely agree with them, particularly #9.

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