Friday, October 07, 2005

Starbucks Tribal (not Trivial) Knowledge

The Brand Autopsy Blog has a great series of posts on Starbucks Tribal Knowledge.
John Moore, author of the blog, defines Starbucks Tribal Knowledge as:
Well … it’s the pithy quote uttered by a respected Starbucks executive. It’s a mantra used by Starbucks project groups to bring forth passionate followership. It’s ‘A-ha moments’ from successful (and failed) projects. It’s company campfire stories passed down from one generation of Partners to the next. It’s poignant. It’s thought-provoking. It’s actionable.
The series is an interesting insight from an insider. We highly recommend the Touchology Trumps Technology post if you are thinking about buying that whiz-bang POS system for your business.